Last updated: 13 July 2026
This Cookie Policy describes the use of cookies and other tracking technologies on the website https://www.magnoliamoving.com (hereinafter referred to as the “Website”).
This notice is provided in accordance with Regulation (EU) 2016/679 (the “GDPR”), Italian Legislative Decree No. 196 of 30 June 2003, as amended by Italian Legislative Decree No. 101 of 10 August 2018 (the “Italian Data Protection Code”), and the Guidelines on cookies and other tracking technologies issued by the Italian Data Protection Authority.
For further information about the processing of personal data carried out through the Website, users may also consult the Privacy Policy.
The Data Controller is:
MAGNOLIA MOVING S.R.L. S.U.
Registered office: Via Guido De Ruggiero 26, 00142 Rome, Italy
VAT number and Tax Code: 11918111003
Email: rossella@magnoliamoving.com
General email address: info@magnoliamoving.com
Telephone: +39 06 5050127
Requests concerning the protection of personal data and the use of cookies may be sent using the contact details provided above.
Cookies are small text files that websites visited by users send to their devices, such as computers, smartphones or tablets. Cookies are stored by the browser and may be sent back to the Website during subsequent visits.
Cookies may be used, for example, to:
Similar functions may also be performed through technologies other than cookies, such as pixels, tags, local identifiers, scripts and other tracking technologies.
In this Cookie Policy, the term “cookies” also includes such technologies, where applicable.
Cookies may be divided into the following categories:
These cookies are installed directly by the Website’s domain and managed by the Data Controller.
They may be used, for example, to ensure the technical operation of the Website, remember the selected language or record the preferences expressed through the cookie banner.
These cookies are installed or managed by parties other than the Data Controller whose services or content are integrated into the Website.
This category may include, by way of example, cookies associated with Google, YouTube, Meta/Facebook or other external service providers.
Depending on the service provided, these third parties may act as data processors or as independent data controllers.
Depending on their duration, cookies may be classified as:
The specific duration of each cookie is indicated in the table contained in the “Cookies Used by the Website” section.
These cookies are essential to enable navigation, ensure the correct operation of the Website or provide a service expressly requested by the user.
They may be used, for example, to:
The user’s prior consent is not required for the installation of strictly necessary cookies. However, the obligation to provide this Cookie Policy remains applicable.
The legal basis for the processing is the need to provide the service requested by the user and the legitimate interest of the Data Controller in ensuring the proper operation and security of the Website.
These cookies allow the Website to remember certain choices made by the user, such as the selected language, content display settings or other browsing preferences.
Where these cookies are not strictly necessary to provide the service requested by the user, they are installed only after the user has given consent.
Refusing these cookies may limit certain features but will not prevent users from accessing and browsing the main pages of the Website.
Analytics cookies make it possible to collect information about how users interact with the Website, such as:
The Website may use measurement services such as Google Analytics or similar tools.
Third-party analytics cookies may be used without consent only where they are configured in accordance with the conditions established by applicable legislation, including data minimisation, the production of aggregated statistics, the reduction of their identifying capability and the absence of any combination with other information held by the third party.
In all other cases, analytics cookies are installed only after the user has given consent.
These cookies may be used to:
Depending on the active configuration, the Website may use technologies associated with services such as Meta/Facebook Pixel, Google Ads or similar platforms.
These cookies and tracking technologies are activated only after the user has given free, specific and informed consent.
Refusing marketing cookies will not prevent access to the Website, but users may be shown less relevant advertising communications.
Some Website pages may contain content provided by external platforms.
Loading such content may involve the transmission of the user’s IP address, device information and other browsing data to the relevant provider.
In particular, the Website may integrate the following services.
Google Maps may be used to display interactive maps and directions relating to the company’s offices or locations.
Maps are blocked by default and are loaded only after the user has consented to the relevant cookie category or has expressly requested that the content be displayed.
The service is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
The Website may embed videos hosted on the YouTube platform.
Playing these videos may result in cookies being installed and information being transmitted to Google and YouTube.
Video content involving tracking technologies is loaded only after the user has given consent.
Forms available on the Website may use Google reCAPTCHA to distinguish genuine users from automated software and protect the Website against spam, misuse and fraudulent activities.
The service may collect technical information, including:
Where the service uses cookies or tracking technologies that are not strictly necessary, it is activated only after the user has given consent.
Refusing the relevant cookies may prevent users from submitting certain forms protected by the service.
The Website may use typefaces provided by Google Fonts.
Where fonts are loaded directly from Google’s servers, the user’s browser may transmit technical information to Google, including the user’s IP address.
Where technically possible, fonts may be hosted locally on the Website’s server to avoid direct connections to the provider’s servers.
The Website may contain links to pages or profiles hosted on social networks.
Simple links that do not install cookies or transmit information before the user clicks on them do not require consent.
Where widgets, pixels, interactive buttons or other technologies enable social platforms to collect information about the user’s browsing activity, such technologies are activated only after the user has given consent.
The updated list of cookies and other tracking technologies detected on the Website, including their name, provider, category, purpose and duration, is provided in the following table:
Necessary
Cookie
Domain
Duration
Description
_GRECAPTCHA
6 months
Used by Google reCAPTCHA to distinguish between humans and bots.
Functional
Cookie
Domain
Duration
Description
pll_language
www.magnoliamoving.com
1 year
Saves the chosen language.
Analytics
Cookie
Domain
Duration
Description
_ga
www.magnoliamoving.com
2 years
Google Analytics cookie used to distinguish users.
_gid
www.magnoliamoving.com
24 hours
Google Analytics cookie used to distinguish users.
_gat
www.magnoliamoving.com
1 minute
Google Analytics cookie used to throttle request rate.
__utma
2 years
Google Analytics (Classic) cookie used to distinguish users and sessions.
__utmb
30 minutes
Google Analytics (Classic) cookie used to determine new sessions.
__utmc
session
Google Analytics (Classic) cookie used with __utmb to determine new sessions.
__utmz
6 months
Google Analytics (Classic) cookie that stores the traffic source or campaign.
__utmt
10 minutes
Google Analytics (Classic) cookie used to throttle request rate.
Marketing
Cookie
Domain
Duration
Description
_gcl_au
www.magnoliamoving.com
90 days
Google Ads conversion linker cookie.
YSC
www.magnoliamoving.com
session
YouTube cookie used to track views of embedded videos.
VISITOR_INFO1_LIVE
www.magnoliamoving.com
6 months
YouTube cookie used to estimate bandwidth and display settings.
_fbp
www.magnoliamoving.com
3 months
Facebook Pixel cookie used for advertising and analytics.
_fbc
www.magnoliamoving.com
2 years
Facebook click identifier cookie.
fr
www.magnoliamoving.com
3 months
Facebook advertising cookie.
datr
2 years
Used to prevent creation of fake / spammy accounts. Datr cookie is associated with a browser, not individual people.
sb
2 years
Facebook browser identification, authentication, marketing, and other Facebook-specific function cookies.
The table is updated according to the technical configuration of the Website and the results of the scans carried out on it.
The actual use of certain cookies may depend on the pages visited, the features used and the preferences expressed by the user.
When users first access the Website, a cookie banner is displayed allowing them to:
Unless the user makes an affirmative choice, the Website keeps the following technologies disabled:
Closing the banner, scrolling through the page or continuing to browse does not constitute valid consent.
The preferences expressed by the user are recorded through a technical cookie required to manage consent.
Users may modify or withdraw their previously given consent at any time and as easily as they gave it.
To reopen the preference panel, users may select the “Manage Consent”, “Cookie Settings” or equivalent link or button available in the Website footer or interface.
The withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
After changing the preferences, the page may need to be reloaded before the new settings are fully applied.
Users may also manage, block or delete cookies through the settings of their browser.
Completely disabling cookies may:
Updated instructions are available on the support pages of the main browsers, including:
Deleting cookies through the browser may also delete the cookie used to store consent preferences. Users may therefore be required to configure their preferences again during their next visit.
Some service providers used by the Website may process personal data in countries outside the European Economic Area.
In such cases, data transfers are carried out in accordance with Articles 44 and following of the GDPR and may be based on:
For further information about international transfers carried out by individual providers, users should consult the relevant providers’ privacy notices.
Data collected through cookies is retained for the period indicated in the table contained in this Cookie Policy.
Information relating to the user’s consent preferences is retained for the period necessary to:
Consent preferences may need to be collected again following significant changes to processing activities, the deletion of cookies by the user or the expiry of the retention period configured in the consent management system.
Personal data collected by external providers is retained according to the periods specified in their respective privacy notices.
Where provided for by applicable legislation, users may exercise the rights recognised under Articles 15 to 22 of the GDPR and, in particular, request:
Requests may be sent to:
Users also have the right to lodge a complaint with the Italian Data Protection Authority — Garante per la protezione dei dati personali if they believe that the processing of their personal data infringes applicable data protection legislation.
The Data Controller may amend or update this Cookie Policy as a result of:
Any amendments will be published on this page together with the date of the latest update.
Where material changes affect the purposes of processing, the service providers used or the categories of cookies installed, users may be asked to provide their consent again.